Who Is Skyelar Chase? The Columbia Student Becoming #RichTok’s New Luxury Fashion Star
Skyelar Chase is one of the fastest-rising names on #RichTok, a social media niche that showcases luxury lifestyles, designer fashion, and “old money” aesthetics.
A student at Columbia University, Chase has built a large following on TikTok and Instagram by documenting her daily life in New York City, luxury travel, and front-row fashion experiences. According to her public Instagram profile, she currently has more than 800,000 Instagram followers, while her TikTok audience has grown to around 1.6 million followers.
Her content typically features mornings in luxury hotel suites before class, designer shopping, fashion week appearances, and collaborations with global brands. She has also shared behind-the-scenes content from projects with Victoria’s Secret, helping expand her profile beyond traditional lifestyle content.
Luxury Travel and Designer Fashion
Although Chase has never publicly revealed details about her family’s background, her social media offers a glimpse into an affluent lifestyle.
Her posts include private jet travel, stays at Aman hotels, Rimowa luggage, and luxury transportation such as Cadillac Escalades. She frequently attends international fashion weeks and is often seen wearing brands including Chloé, Miu Miu, Valentino, Saint Laurent, and Dolce & Gabbana.
At this year’s Coachella, Chase attracted attention after wearing a head-to-toe Chloé outfit, further reinforcing her reputation as one of #RichTok’s rising fashion influencers.
Founder of Scaena Collective
Beyond social media, Chase is also building her own fashion business.
She founded Scaena Collective, a fashion label that focuses on versatile women’s clothing. According to the brand, its designs aim to help women express strength, elegance, and individuality through timeless pieces. The collection is priced between US$60 and US$250.
A Growing Presence in Fashion
As her online influence continues to grow, Chase has increasingly become part of the global fashion scene.
She has attended major fashion events, including Paris Fashion Week, and was recently featured by Who What Wear, where she discussed her personal style, her admiration for Miu Miu, and her approach to fashion.
At Columbia University, Chase has also become one of the school’s best-known student influencers, with campus media highlighting her popularity among students and her frequent appearances across social media.
With a rapidly expanding audience, luxury fashion partnerships, and her own clothing brand, Skyelar Chase is emerging as one of the most recognizable faces of the growing #RichTok movement.
